When you’re searching for wholesome, complete and balanced meals for your dog, you’re going to come across NIPs.
If you haven’t already guessed, NIPS refers to the Nutritional Information Panel on your dog’s food labels. They play a crucial role in understanding the nutritional value of the food you’re serving your pup.
But they often fly under the radar, because people don’t know how to decipher them.
Know your NIPs
NIPs provide information on the average quantity of energy in kilojoules or in kilojoules and kilocalories and these nutrients: protein, fat, saturated fat.
While it’s easy enough to see what’s in dog food, it’s very hard to understand how that relates to your dog.
That’s where ilume comes in.
Meals with a difference
ilume is the only dog food brand that aligns the nutritional value of their meals with your individual dog. We work out exactly how many calories they burn and then figure out what they should be eating based on their unique health picture.
We’ve worked with top scientists, University researchers and dog specialists to figure out exactly how much food to serve each dog.
Breakfast and dinner go together
ilume does things a little differently to any other brand.
Because we serve breakfast and dinner each day, we combine both meals to give the accurate nutritional information over an average day.
Our meals work in perfect harmony to offer a complete and balanced diet. So instead of looking at one meal (which won’t give you the full picture), we need to combine both.
While you scoop and weigh your dog’s tailored meals, we’ve done the heavy lifting behind the scenes to make sure it all adds up. No matter what breakfast or dinner you serve, they’ll always work together to equal your dog’s daily nutritional requirements.
The best bit? Every morsel is tailored to your dog, so every mouthful fuels their body instead of adding empty calories that can cause health problems over time.
An open and honest nutritional panel
To break it down further, let’s look at an analysis of a full ilume breakfast and dinner.
This example is modelled on Polly: a 10kg French Bulldog who does less than 1hr of exercise, requires 425kcal/daily, and has chicken for both meals.
- While we’ve used chicken in this example, any of our other protein combinations will give a similar nutritional profile.
- These meals are tailored to Polly’s exact weight and activity, so nutritional information may change slightly as we adjust to your dog’s needs.
Breakfast & dinner breakdown
As a comparison, here’s breakfast and dinner on their own. No matter what protein you choose, the key is to look at both meals for a complete picture.
