Here's how ilume™ works
01
A meal plan built around your dog
Every dog is different. Which is why every ilume™ meal plan is different. First, you choose and tailor your dog's food. And, if you want to, add on tech that makes meal and activity recommendations. It's all delivered to your door.
02
Made smart and flexible for you
Your dog's health is about more than food. It's about the nutrients they absorb, the energy they burn, their rest and their sleep. We provide nutrient-rich meals, optimised for absorption. And we also provide tech to help you connect the dots between your dog's food intake and energy use. You can still enjoy ilume without the tech – it's up to you.
Meals for your dog
Our fresh-made meals aren't just healthy, but health-promoting from the inside out. Our breakfasts are optimised for your dog's gut health and slow energy-release all day, while our dinners support muscle repair and digestibility at night.
Intelligence for you
Want mindful insights into your dog's daily life? When you order our ilume™ tech, your activity tracker and app work in unison to reveal your dog's exercise and sleep, while continually optimising their meal portions. Click below to see all the insights you'll discover.
03
How do I use ilume?
Our direct-to-home food service means your dog gets a fresh delivery whenever you need it. Once you build your dog's box, you can choose order-as-you-go, or set up auto-renew delivery so you'll never have to worry. Most ilume customers choose 14 days of meals, but you can also choose 7 days if you prefer.
1. Order your dog's meals
Ordering your dog's food online is easy. Choose their favourite breakfasts and dinners. And if you'd like to match your dog's meals to their activity, you can choose to add our wearable activity tracker too.
2. Get it home-delivered
Once you've filled your dog's ilume box, check if we deliver to your suburb. If we do, we'll make it fresh and get it out to you as quickly as possible.
04
Chefs crossed with Scientists
Yes, that's right - it's at the heart of the change we're making. The craft of a real chef, mixed with the evidence of nutritionists and researchers. Which means we agonise over the small details - chewiness vs crunchiness, aromas in the bowl, calorie differentials, and nutritional variances between breakfasts and dinners.
Made by a real chef
Every ilume meal is cooked in our Melbourne kitchen, not manufactured in a facility. There’s nothing artificial and no traditional “dog food” ingredients like offal. Our Head Chef, Gary, is super fussy. He carefully selects locally sourced, human-quality ingredients and prepares them when you order.
Backed by real science
ilume is about evidence: truly animal-based evidence. From our in-house nutrition experts, to our investment in studies with top Universities, we’re putting dogs first like no other company. This isn't ordinary dog food. It's a new paradigm that uses science and real dog data to help you lean into your relationship with your dog.
Want to tailor a plan for your dog? Tell us more.
Take our simple quiz to tailor ilume™ to your dog’s age, weight, activity and lifestyle, backed by our Total Happiness Guarantee.