We ilume because we care.
Ilume was founded by dog owners who want their pets to stay around longer.
Turns out, when a small team of passionate people get together, a lot can get done. With a team of vets, scientists, microbiologists and doctors, ilume was born to ensure every meal is perfectly portioned for our dogs.
How ilume started
Craig Silbery is ilume’s CEO and founder. After spending his career in pharmaceuticals he looked into pet health after losing his dog early and was shocked to find that despite there being so many preventable diseases there was very little education out there.
The obesity problem
The first problem ilume set out to solve is obesity. Most dog owners are good people who truly love their dogs, and yet many are unknowingly shortening their pets’ lives by overfeeding.
The majority of dogs are overweight, and with this comes an increased risk of life threatening diseases like cancer and heart disease.
The issue isn’t one of care, it’s one of education. Without knowing the calories our dogs burn, how can we know how much they need to eat?
Combating obesity with insight
Using AI, we created a system that provides accurate feeding predictions and real-time insights for the owner, allowing humans to feed their dogs the exact amount they need.
Having exercise data along with realtime weight measurements from our bowl allows us to accurately validate the caloric intake for each dog.
Putting our money where your dog’s mouth is
We're working with two of the best Universities and we've invested $1m into researching collagen and the canine microbiome already.
We’re committed to finding the causes of inflammation in dogs with Massey University, and delving deeper into their caloric needs with the University of Melbourne.
Together, we can all help dogs stay longer.