How it works

Our Story

Early Access

Contact

ilume Fresh Dog Food

Curious? Sign up for updates

Developed in Melbourne, Australia

Questions? Feedback? We’re Melbourne-based and ready to help.

Call us Monday to Friday from 9am to 5pm on 03 8400 4476

ILUME HQ

245 St Kilda Road, St Kilda VIC 3182

  • Privacy Policy
  • Terms & Conditions

What ilume tracks

ilume calculates how many calories equals how many grams and adjusts continually.

ilume your mini athlete's daily steps, distance, plus their most active times of day.

ilume your dog’s zzz’s between 8pm and 8am. Compare sleep patterns and check sleep quality as you go.

ilume your dog's inactive minutes to see if they've been busy running or busy sunning.

COMING SOON - ilume your dog’s gut health in all new ways. Check for intolerances, allergies and more.

ilume mindful insights daily. Discover more as your dog grows and your life changes.

280

290

300

310

320

330

340

350

360

370

280

290

300

310

320

330

340

350

360

370

KCAL

4579

4580

4581

4582

4583

4584

4585

4586

4587

4588

4589

4590

4591

4579

4580

4581

4582

4583

4584

4585

4586

4587

4588

4589

4590

4591

Steps

12:00

1:00

2:00

3:00

4:00

5:00

6:00

7:00

8:00

12:00

1:00

2:00

3:00

4:00

5:00

6:00

7:00

8:00

ZZZ

08:32

08:33

08:34

08:35

08:36

08:37

08:38

08:39

08:40

08:41

08:32

08:33

08:34

08:35

08:36

08:37

08:38

08:39

08:40

08:41

Intolerances

Allergies

Inflammation

Immunity

Ageing

Microbiome

Health

Inflammation

Immunity

Intolerances

Allergies

Inflammation

Immunity

Ageing

Microbiome

Health

Inflammation

Immunity

Mon

Tue

Wed

Thur

Fri

Sat

Sun

Mon

Tue

Mon

Tue

Wed

Thur

Fri

Sat

Sun

Mon

Tue

Media Underlay

How it works

Our Story

We ilume because we care.

Ilume was founded by dog owners who want their pets to stay around longer.

Turns out, when a small team of passionate people get together, a lot can get done. With a team of vets, scientists, microbiologists and doctors, ilume was born to ensure every meal is perfectly portioned for our dogs.

How ilume started

Craig Silbery is ilume’s CEO and founder. After spending his career in pharmaceuticals he looked into pet health after losing his dog early and was shocked to find that despite there being so many preventable diseases there was very little education out there.

In our own diets, we know that vegetables and lean meats make us feel great, and fast food and refined carbs make us feel bad. But most dog owners don’t apply that knowledge to their pets.

The obesity problem

The first problem ilume set out to solve is obesity. Most dog owners are good people who truly love their dogs, and yet many are unknowingly shortening their pets’ lives by overfeeding.

The majority of dogs are overweight, and with this comes an increased risk of life threatening diseases like cancer and heart disease.

The issue isn’t one of care, it’s one of education. Without knowing the calories our dogs burn, how can we know how much they need to eat?

Combating obesity with insight

Using AI, we created a system that provides accurate feeding predictions and real-time insights for the owner, allowing humans to feed their dogs the exact amount they need.

Having exercise data along with realtime weight measurements from our bowl allows us to accurately validate the caloric intake for each dog.

Putting our money where your dog’s mouth is

We're working with two of the best Universities and we've invested $1m into researching collagen and the canine microbiome already.

We’re committed to finding the causes of inflammation in dogs with Massey University, and delving deeper into their caloric needs with the University of Melbourne.

A million dollar Science Fund

Starting with an initial $1m of funding, we’re opening the door to dog-loving academics, researchers and scientists to apply for a grant from the ilume™ Science Fund.

The fund will be headed up by world-renowned PhD Animal Scientist, Emma Birmingham, who has spent the last 20 years in the best clinical research facilities.

Grant applications open soon

If you’re an academic scientist or researcher, and dog lover, we’d love to hear from you.

Applications will be judged on how your proposed research idea will contribute to meaningfully extending the lifespan (and healthspan) of dogs.

To find out more or to express your interest, please email us at [email protected]

Together, we can all help dogs stay longer.

How it works

Our Story

Early Access

Contact

ilume Fresh Dog Food

Curious? Sign up for updates

Developed in Melbourne, Australia

Questions? Feedback? We’re Melbourne-based and ready to help.

Call us Monday to Friday from 9am to 5pm on 03 8400 4476

ILUME HQ

245 St Kilda Road, St Kilda VIC 3182

  • Privacy Policy
  • Terms & Conditions